For BCR Transport owner Jorge Bustos, Cargado isn’t just a load board. It’s become his central hub for building broker relationships, winning dedicated freight, and running his daily operation.
Results TLDR
- 1 truck to 6 trucks in the first year of business.
- ~50 brokers, all sourced via Cargado.
- Daily platform use for finding and bidding on loads and connecting with brokers.
The challenge: Launching a new trucking company in a tough cross-border market
In June 2024, Jorge Bustos made his first of many moves: founding his own trucking company, BCR Transport. He started with one truck.
Starting a new trucking company is notoriously difficult, especially for a small, lean operation. Jorge is the sales and operations department. His challenge was that of any new business owner: Could a new one-truck operation break into the cross-border market to find new customers, establish credibility, and earn consistent loads to survive and grow in a particularly hard market?
The partner: ‘I use Cargado every day’
Jorge gave Cargado a try. “I really loved the platform,” he says. “I use Cargado every day. Every day.” Cargado quickly became the only tool Jorge uses to find new loads and lanes and introduce BCR Transport to brokers. He even calls it his “home office” because everything he needs starts there.
Jorge set his preferences in the platform so he’s only notified of loads that match BCR Transport’s core lanes, primarily door-to-door loads from Texas to Mexico. With Cargado’s WhatsApp notifications, Jorge receives immediate alerts when new loads meet his criteria, allowing him to quickly bid and win loads faster, especially while on the road.
What also helps keep BCR Transport trucks moving is Cargado’s Trucklist feature, which helps Jorge find spot loads based on where his trucks will be each day. He strategically uses spot loads on Cargado as an entry point to build trust and relationships with new brokers, which then often leads to more regular, dedicated business.
When he has questions about the platform, Jorge asks his dedicated Cargado contact, who is located at the border and meets with Jorge in-person, to answer questions and help him get the most out of the platform so he can continue growing his business.
“BCR is based on Cargado. I still use it because I love it, and I appreciate Cargado and always try to say thanks for this platform to get BCR in business. Honestly. The market is hard, so, so hard, and Cargado has helped us to stay and grow.”
— Jorge Bustos, Founder and Owner, BCR Transport
The result: From one truck to six trucks and still growing only with Cargado
In BCR Transport’s first year, Jorge grew his fleet from one truck and driver to six trucks and B-1 drivers. He’s established relationships with close to 50 brokers, all sourced directly through Cargado. “I have used only Cargado to get customers,” he says. “So far, we have 50 customers. I really appreciate it, and we hope to continue growing together.”
Cargado has also helped Jorge operate more confidently in a tough market. The process of finding cross-border loads is now easier, faster, and less stressful. “Everything I need starts there,” he says. He has visibility into broker details and load requirements up front and a peace of mind that comes from working with a trusted network.
About BCR Transport
BCR Transport is a family-owned and operated cross-border trucking company dedicated to providing reliable transportation solutions.