The Mexico 101 Guide

Everything brokers need to find, quote, win, and grow Mexico freight.

How to find Mexico freight hiding in your book

If you’re moving freight to/from border cities, especially Laredo, El Paso, McAllen, Brownsville, Eagle Pass, and/or Nogales, you’re likely one step away from door-to-door Mexico lanes.

Step 1: Pull border-city loads from your TMS

Start by exporting lanes that pick up or deliver in border markets:

  • Laredo
  • El Paso
  • McAllen / Pharr
  • Brownsville
  • Eagle Pass
  • Nogales

Step 2: Spot the 'handoff' pattern

If a load is picking up or delivering in Laredo (or any border city except San Diego), it's almost certainly going across the border.

Step 3: Use this simple talk track

Say to your customer, “I noticed this load delivers to a forwarder in Laredo. Can I take this door-to-door into Mexico? One team accountable end-to-end, better visibility, and less risk at the handoff.”

Step 4: Qualify control and visibility

A CPG shipper is moving temp-controlled product northbound from Mexico into Midwest DCs. The plan is, “We’ll get it in Laredo and pick it up from there.” But no one can say when it will actually cross. A truck gets pre-booked, then sits because the load didn’t clear when expected.

The root cause usually sits with a supplier, copacker, or forwarder that controls the Mexico-side transportation. The shipper gets a handoff at the border without the visibility or control needed to plan.

That’s why these questions matter. They tell you whether there’s an opening to take the move door-to-door and fix the handoff problem. Be sure to ask:

  • “Do you control the cross-border move, or does a supplier/forwarder handle it?”
  • “Where do updates break down: on the Mexico side, the crossing, or after clearance?”

What ‘good’ looks like

If the answer is that yes, there's a copacker, a supplier, or a forwarder making those arrangements, you’ve found your opening. Step in to take over the full move and give them visibility they've never had. That's how you win sticky, recurring freight.