Cargado brand kit
Everything a partner needs to show the Cargado logo correctly. Download the files, pick the right version for your background, and follow the rules below.
Logos
Use the files as they are. Every logo comes as SVG (for web and apps) and PNG (for slides and documents).
Horizontal, transparent
PreferredOur main logo on a transparent background, with clear space built into the file. Use it on your website, app, integrations page or slides. The dashed line is the edge of the file.
Horizontal on a background
Solid backgroundsThe same logo on a solid tile, for spots that need a background. Start with White on Azul or Azul on white.
Stacked
Square spacesFor square spaces where the horizontal logo won't fit.
Logo usage
Which logo, where
Start with the horizontal logo in color.
Pick a version
Horizontal
PreferredOur main logo: the logomark plus the wordmark. Use it unless a rule below says otherwise.
Stacked
Square spacesOnly for square spaces where the horizontal logo won't fit. Don't swap it in for the horizontal logo in normal layouts.
Logomark
Avatars and iconsThe mark on its own. Use it only for profile pictures, app icons and integration tiles, never as the logo anywhere else.
Color first
Color
PreferredAzul on light backgrounds, white on Azul or dark backgrounds. Use color whenever you can print or display it.
Black
Special casesOnly when color isn't an option, like one-color printing.
Don't
Don't use the logomark alone when there's room for the full logo.
Don't use the stacked logo where the horizontal one fits.
Don't crop the clear space off the file.
Don't use black when color is available.
Do
- Use the files from this page as they are.
- Put the logo on a clean background with strong contrast.
- Use the Azul logo on light backgrounds and the white logo on dark ones.
- Keep the clear space and the minimum size.
Also don't
- Use the Azul logo on a dark background. Use white.
- Use the white logo on a light background.
- Stretch, squash, skew, rotate or bend the logo.
- Recolor it outside the colors above, or put it in low-contrast colors.
- Add outlines, drop shadows, glows or other effects.
- Place it on a busy or low-contrast photo.
- Add text, graphics, a tagline or a trademark symbol next to it.
- Put it inside a sentence. Write the name "Cargado" in plain text instead.
- Show more than one Cargado logo in the same placement.
Give it room
Clear space keeps the logo from getting cluttered and gives it room to breathe.
Horizontal logo · clear space
Leave space equal to the height of the lowercase c on every side.
Logomark · clear space
For the logomark, leave half its height on every side.
Minimum size
See the logo at real pixel sizes next to the ruler.
24 px tall
Minimum size: the artwork itself, not the file's padding, is at least 16 px tall on screen and 0.25 in tall in print.
Writing our name
Write it as Cargado: capital C, the rest lowercase. Not CARGADO, not CarGado, not Cargado.com in running text.
About Cargado
Cargado is the modern marketplace for Mexico and Canada freight, connecting hundreds of brokers and vetted carriers.
The mark is Meatball, our co-founder's dog, leaning out of a truck window. He's the reason the brand feels friendly.
Questions or need another format?
Email marketing@cargado.com and we'll help.