Help/Understanding rate data

Understanding Cargado rate data

When you look up a lane in Cargado, you don't get one number — you get three price points that tell you what carriers are actually bidding. Here's how to use them.

What the percentiles actually mean

Every rate in Cargado is calculated from real carrier bids over the past 12 weeks. Cross-border freight isn't one-size-fits-all — a customer who needs a truck tomorrow pays differently than one planning three weeks out. Percentiles let you match the quote to the situation.

P25

The budget rate

25% of carriers bid at or below this price. Use it for cost-conscious customers with flexible timelines — typically 2–3 weeks of lead time. Fewer carriers will accept, so expect to work harder for coverage.

P50

The market median

Half of carriers bid at or below this price — what most people mean by "market rate." Your default for standard freight with 1–2 weeks of lead time. When in doubt, start here.

P75

The premium rate

75% of carriers bid at or below this price. Use it for urgent freight, tight capacity, must-cover loads, and peak season — you're paying for certainty of coverage.

Lead time matters most

Lead time
Recommended percentile
Why
3+ weeks
P25
Time to shop for the best rate
1–2 weeks
P50
Balanced approach, good coverage odds
Same week
P50–P75
Less time means less negotiating power
Next day
P75+
Pay for certainty

Beyond lead time

Customer relationship

Winning a new customer? Quote closer to P25 and be honest about lead-time requirements. Long-term customer with consistent volume? P50 is fair for both sides. VIP who expects white-glove service? Build margin above P50 so you can pay P75 when you need to guarantee coverage.

Market conditions

Check the 12-week trailing chart before quoting. Rates trending up? Consider P75 — by ship date, P50 might be higher than today's P75. Trending down? P50 or even P25 can be safe. Stable? Let lead time decide.

Confidence and margin of error

A lane with an 18% margin of error means the real market rate could sit well above or below the displayed number — widen your quoting range. High-confidence lanes with tight margins can be quoted with conviction.

A worked example

Say a lane shows P25 $2,567, P50 $2,890, P75 $3,200 with high confidence (illustrative snapshot — rates move weekly). Needs it next week? Quote near P75 and cover fast. Planning next month? Quote between P25 and P50. Being price-shopped? Show the range and let the customer pick their trade-off between price and certainty.

Mistakes to avoid

Always quoting P50 — it loses money on long-lead freight and fails coverage on urgent freight. Ignoring margin of error — wide margins mean widen your range. Skipping the trend — a P50 that's climbed six straight weeks is not the same as a stable one.

See rates on your lanes

12,000+ Mexico and Canada lanes from real carrier bids, refreshed weekly with confidence scores.

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