A posting carriers actually bid on, and the three habits worth building from day one.
By the end: a posting carriers actually bid on, and the three habits worth building from day one.
Two questions get you to the right one: is it one shipment, or recurring volume? And do you own the freight, or are you still quoting it?
Win the quote, and you convert the Potential. Steady volume belongs in a Lane, not a stack of Loads.
When you post, every carrier that fits the lane, the equipment and the crossing gets notified.
You do not have to wait for them. Cargado shows you carriers to message first, and reads how much carrier supply meets your requirements. We notify every carrier that fits. Their capacity, and how fast they answer, is their own.
The fastest way to waste an afternoon is a posting with the details left out. Name:
Every detail lets a carrier rule themselves in or out before anyone picks up the phone. A twenty-minute call that ends in “we're not CTPAT” is a call neither of you needed.
It is the first thing carriers read. Sell what you bring: volume, how fast you pay, whether it repeats.
4 loads a week, quick pay, we run this lane year-round.
Requirements are where postings die. Every box you check removes carriers who could have bid. Check what the shipper requires, and nothing else.
Enter the highest rate you would pay. Carriers never see it.
So a high first bid is not the end of it — you will often see a second, lower bid from the same carrier. Every carrier gets an answer in seconds, which is what keeps them bidding on your freight.
The market rate band sits right under the field, so set your number inside it. You stay in control — turn it off any time, or accept a bid above your number yourself.
Message three to five suggested carriers as soon as you post. It is the habit that separates accounts that cover freight from accounts that watch a posting sit.
The list is ranked by what carriers actually do on Cargado: a truck already posted for your origin and your dates, corridors they have really run, a service area your lane sits inside.
Chat translates both ways. Type in English, the carrier reads Spanish, and their reply comes back to you in English with “Translated from Spanish · Show original” so you can always check the original.
When a posting gets no bids, it is almost always the posting, not the market.
Still stuck on a lane? Send it to your success manager and we will review the posting with you. A posting that is not getting bids is the fastest thing for us to fix.
Next: Part 4 · Work your bids