Five things brokers tell us on their first call after signing, and what is actually true.
These are the five things brokers tell us on their first call after signing, and what is actually true. Getting these right in week one saves the most time later.
It is more than that, and it is not only spot freight.
Four in ten postings are recurring lanes, not one-off loads. If your volume repeats, post a Lane — it stays live after a match, so one posting keeps working.
It does not, and it is not meant to.
Cargado vets every carrier before it can bid. Your onboarding still runs on every match, through your own link. Send your success manager that link, and every match tells the carrier to onboard with you first.
No. It means too few recent bids on that lane to publish a band.
Post it. The bids that come back tell you where the lane prices, and they build the Market Rate for next time.
Do not wait for bids.
Message three to five suggested carriers as soon as you post. The list is ranked by what carriers actually do — trucks already posted for your dates, corridors they have really run, service areas your lane sits inside.
Steady volume belongs in a Lane, not a stack of Loads.
A Load comes down when you accept a carrier. A Lane stays live, so you can book more than one carrier off the same posting.
Get those five right and the rest is tactics. The rest of the tactics are in Get started in nine minutes.